*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  background:#000;color:#fff;font-family:'Instrument Sans',sans-serif;overflow-x:hidden;
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  text-rendering:optimizeLegibility;
}
::selection{background:var(--yellow);color:#000}
:root{
  --yellow:#f7ce00;--red:#f80000;--purple:#866cd7;--blue:#5c9cfd;--pink:#f782d3;
  --display:'Anton',sans-serif;
  --ease-out:cubic-bezier(.16,1,.3,1);
  --ease-smooth:cubic-bezier(.4,0,.2,1);
}

/* ─── NAV ─── */
nav{
  position:fixed;top:0;left:0;right:0;z-index:100;
  display:flex;align-items:center;justify-content:space-between;
  padding:0 40px;height:72px;
  background:transparent;backdrop-filter:none;-webkit-backdrop-filter:none;
  border-bottom:1px solid transparent;
  transition:background .4s var(--ease-smooth),backdrop-filter .4s,border-color .4s;
}
nav.scrolled{
  background:rgba(0,0,0,.85);backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px);
  border-bottom-color:rgba(255,255,255,.04);
}
.nav-logo{display:block;width:180px;height:26px;flex-shrink:0;transition:opacity .3s}
.nav-logo:hover{opacity:.7}
.nav-logo img{width:100%;height:100%;display:block;filter:brightness(0) invert(1)}
.nav-links{display:flex;gap:48px;list-style:none}
.nav-links a{
  color:rgba(255,255,255,.6);text-decoration:none;font-size:16px;font-weight:500;
  letter-spacing:.02em;transition:color .3s var(--ease-smooth);
  font-variation-settings:'wdth' 100;
}
.nav-links a:hover{color:#fff}
.nav-cta{display:flex;flex-direction:column;align-items:flex-start;text-decoration:none;flex-shrink:0;transition:opacity .3s}
.nav-cta:hover{opacity:.8}
.nav-cta-label{font-family:var(--display);font-size:22px;color:var(--yellow);line-height:normal;white-space:nowrap;letter-spacing:.02em}
.nav-cta-line{display:block;width:120px;height:2px;margin-top:3px;background:var(--yellow);border-radius:1px}

/* ─── HERO ─── */
.hero{position:relative;width:100%;height:880px;background:#000;overflow:hidden}
.hero-grid-bg{
  position:absolute;left:0;top:72px;width:100%;height:808px;overflow:hidden;opacity:.6;
  background-image:
    repeating-linear-gradient(0deg,rgba(255,255,255,.06) 0 1px,transparent 1px 40px),
    repeating-linear-gradient(90deg,rgba(255,255,255,.06) 0 1px,transparent 1px 40px);
}
.hero-grad-1{position:absolute;left:0;top:72px;width:100%;height:808px;pointer-events:none;background:radial-gradient(ellipse 68% 59% at 50% 39%,rgba(0,0,0,1) 23%,rgba(0,0,0,0) 100%)}
.hero-grad-2{position:absolute;left:0;top:72px;width:100%;height:808px;pointer-events:none;background:radial-gradient(ellipse 61% 59% at 49% 47%,rgba(0,0,0,0) 0%,rgba(0,0,0,1) 100%)}
.hero-grow{position:absolute;left:40px;top:100px;font-family:var(--display);font-size:180px;line-height:normal;color:#fff;white-space:nowrap;letter-spacing:-.02em}
.hero-loud{position:absolute;left:40px;top:260px;font-family:var(--display);font-size:180px;line-height:normal;color:#fff;white-space:nowrap;letter-spacing:-.02em}
.hero-sell{position:absolute;right:40px;top:360px;font-family:var(--display);font-size:180px;line-height:normal;color:#fff;white-space:nowrap;letter-spacing:-.02em}
.hero-louder{position:absolute;right:40px;top:520px;font-family:var(--display);font-size:180px;line-height:normal;color:#fff;white-space:nowrap;letter-spacing:-.02em}
.hero-bear{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:720px;height:auto;aspect-ratio:600/533;pointer-events:none}
.hero-bear img{width:100%;height:100%;display:block}
.hero-tagline{position:absolute;left:40px;bottom:100px;font-size:20px;font-weight:500;line-height:1.5;max-width:440px;color:rgba(255,255,255,.5);font-variation-settings:'wdth' 100;text-align:left;letter-spacing:.01em}

/* Hero credibility bar */
.hero-proof{
  position:absolute;left:40px;right:40px;bottom:60px;
  display:flex;align-items:center;gap:20px;
  opacity:0;animation:heroTextIn .9s var(--ease-out) 1.4s forwards;
}
.hero-proof-item{
  font-family:var(--display);font-size:16px;color:var(--yellow);
  letter-spacing:.08em;text-transform:uppercase;white-space:nowrap;
}
.hero-proof-sep{width:6px;height:6px;border-radius:50%;background:rgba(255,255,255,.2);flex-shrink:0}

/* Hero scroll CTA */
.hero-scroll{
  position:absolute;right:40px;bottom:60px;
  display:flex;align-items:center;gap:8px;
  color:rgba(255,255,255,.4);text-decoration:none;font-size:14px;font-weight:500;
  letter-spacing:.02em;transition:color .3s;
  opacity:0;animation:heroTextIn .9s var(--ease-out) 1.6s forwards;
}
.hero-scroll:hover{color:rgba(255,255,255,.8)}
.hero-scroll-arrow{animation:scrollBounce 2s ease-in-out infinite}
@keyframes scrollBounce{
  0%,100%{transform:translateY(0)}
  50%{transform:translateY(4px)}
}

/* Hero entrance animations */
.hero-grow,.hero-loud,.hero-sell,.hero-louder,.hero-tagline{
  opacity:0;animation:heroTextIn .9s var(--ease-out) forwards;
}
.hero-grow{animation-delay:.15s}
.hero-loud{animation-delay:.3s}
.hero-sell{animation-delay:.55s}
.hero-louder{animation-delay:.7s}
.hero-tagline{animation-delay:1.1s}
.hero-bear{opacity:0;animation:heroBearIn 1.1s var(--ease-out) .4s forwards}

@keyframes heroTextIn{
  from{opacity:0;transform:translateY(50px)}
  to{opacity:1;transform:translateY(0)}
}
@keyframes heroBearIn{
  from{opacity:0;transform:translate(-50%,-50%) scale(.65)}
  to{opacity:1;transform:translate(-50%,-50%) scale(1)}
}

/* ─── INTRO ─── */
.intro{background:#000;position:relative;overflow:hidden;height:780px}

/* Photos — initial state: stacked center, invisible */
.intro-photo{
  position:absolute;overflow:hidden;
  opacity:0;
  transition:opacity .8s var(--ease-out),transform 1.2s var(--ease-out);
}
.intro-photo img{width:100%;height:100%;object-fit:cover;display:block;filter:grayscale(1)}
.intro-photo-1{left:-3.5%;top:23%;width:370px;height:555px;transform:translate(280px,60px) rotate(0deg) scale(.8)}
.intro-photo-2{left:20.7%;top:23%;width:370px;height:555px;transform:translateY(80px) scale(.8)}
.intro-photo-3{left:41.5%;top:35%;width:308px;height:463px;transform:translate(-240px,60px) rotate(0deg) scale(.8)}

/* Photos — final arranged state */
.intro-photo-1.swipe-in{opacity:1;transform:rotate(-15.65deg)}
.intro-photo-2.swipe-in{opacity:1;transform:none}
.intro-photo-3.swipe-in{opacity:1;transform:rotate(8.92deg)}

/* Bear masks — initial: invisible, tiny */
.intro-bear{
  position:absolute;pointer-events:none;z-index:2;
  opacity:0;
  transition:opacity .4s var(--ease-out),transform .5s var(--ease-out);
}

/* Bear 1 — YELLOW — bottom-left face */
.intro-bear-1{
  left:4%;top:62%;width:130px;
  transform:rotate(-25.89deg) scale(0);
}
.intro-bear-1.pop-in{opacity:1;transform:rotate(-25.89deg) scale(1)}

/* Bear 2 — RED — center face */
.intro-bear-2{
  left:26%;top:46%;width:130px;
  transform:scale(0);
}
.intro-bear-2.pop-in{opacity:1;transform:scale(1)}

/* Bear 3 — PINK — right photo face 1 */
.intro-bear-3{
  left:43.5%;top:46%;width:120px;
  transform:scale(0);
}
.intro-bear-3.pop-in{opacity:1;transform:scale(1)}

/* Bear 4 — PINK — right photo face 2 */
.intro-bear-4{
  left:49%;top:46%;width:120px;
  transform:scale(0);
}
.intro-bear-4.pop-in{opacity:1;transform:scale(1)}

.intro-h1{position:absolute;left:50%;top:100px;font-family:var(--display);font-size:80px;line-height:1.2;color:#fff;white-space:nowrap;margin:0;letter-spacing:-.01em}
.intro-h2{position:absolute;left:calc(50% + 120px);top:206px;font-family:var(--display);font-size:80px;line-height:1.2;color:#fff;white-space:nowrap;margin:0;letter-spacing:-.01em}
.intro-desc-1{position:absolute;left:71.7%;top:389px;width:370px;font-size:19px;font-weight:500;line-height:1.55;color:rgba(255,255,255,.5);font-variation-settings:'wdth' 100;letter-spacing:.01em}
.intro-desc-2{position:absolute;left:83.8%;top:530px;width:300px;font-size:19px;font-weight:500;line-height:1.55;color:rgba(255,255,255,.5);font-variation-settings:'wdth' 100;letter-spacing:.01em}

/* ─── TICKER WHITE ─── */
.ticker-white{overflow:hidden;background:#fff;height:72px;display:flex;align-items:center}
.tw-track{display:flex;align-items:center;animation:tick 32s linear infinite;white-space:nowrap}
.tw-word{font-family:var(--display);font-size:26px;padding:0 28px;color:#000;letter-spacing:.06em}
.tw-dot{width:8px;height:8px;border-radius:50%;background:#000;flex-shrink:0}
@keyframes tick{0%{transform:translateX(0)}100%{transform:translateX(-50%)}}

/* ─── PROBLEM ─── */
.problem{background:#fff;color:#000;position:relative;overflow:hidden;display:flex;align-items:center;justify-content:center;min-height:700px;padding:120px 40px}
.problem-heading{font-family:var(--display);font-size:clamp(32px,5.5vw,88px);line-height:1.02;letter-spacing:-.02em;text-align:center;position:relative;z-index:1}
.problem-row{display:flex;align-items:baseline;gap:0 .25em;flex-wrap:wrap;justify-content:center}
.ph-text{color:var(--blue)}
.ph-bar{display:inline-block;height:.7em;background:var(--blue);flex:1;min-width:160px;max-width:500px;margin:0 .1em;vertical-align:middle;position:relative;top:.08em}
.problem-cards-area{position:absolute;inset:0;z-index:2;pointer-events:none}

/* Sticky note cards */
.pcard{
  position:absolute;background:var(--yellow);border:none;
  padding:28px 24px 24px;font-family:'Caveat',cursive;font-size:20px;font-weight:700;
  line-height:1.3;color:#1a1a1a;max-width:210px;pointer-events:auto;
  box-shadow:0 2px 8px rgba(0,0,0,.08),0 0 0 .5px rgba(0,0,0,.04);
  background-image:linear-gradient(180deg,rgba(255,255,255,.18) 0%,rgba(255,255,255,0) 40%,rgba(0,0,0,.03) 100%);
  opacity:0;transform:translateY(60px) rotate(var(--r,0deg)) scale(.9);
  transition:opacity .8s var(--ease-out),transform 1s var(--ease-out);
}
.pcard.pasted{opacity:1;transform:translateY(0) rotate(var(--r,0deg)) scale(1)}
.pcard::before{
  content:'';position:absolute;top:-10px;left:50%;
  transform:translateX(-50%) rotate(var(--tr,0deg));width:70px;height:24px;
  background:linear-gradient(180deg,rgba(255,255,255,.45) 0%,rgba(255,255,255,.22) 100%);
  border:1px solid rgba(255,255,255,.3);border-radius:1px;
  box-shadow:0 1px 3px rgba(0,0,0,.06);opacity:.85;backdrop-filter:blur(1px);
}
.pc1::before{--tr:3deg;width:64px}
.pc2::before{--tr:-2deg;width:72px}
.pc3::before{--tr:1.5deg;width:60px}
.pc4::before{--tr:-4deg;width:68px}
.pc5::before{--tr:2.5deg;width:74px}
.pc1{left:7%;top:12%;--r:-2.5deg;--delay:0}
.pc2{right:8%;top:8%;--r:1.8deg;--delay:1}
.pc3{right:12%;bottom:18%;--r:-1.2deg;--delay:2}
.pc4{left:6%;bottom:14%;--r:2deg;--delay:3}
.pc5{left:50%;top:50%;--r:-.6deg;--delay:4;
  transform:translate(-50%,-50%) translateY(60px) rotate(var(--r,0deg)) scale(.9)}
.pc5.pasted{transform:translate(-50%,-50%) translateY(0) rotate(var(--r,0deg)) scale(1)}
.problem-spacer{display:none}

/* ─── SERVICES ─── */
.services{background:#000;padding:100px 40px 80px}
.services-top{display:flex;align-items:flex-end;margin-bottom:72px}
.svc-from{font-family:var(--display);font-size:clamp(44px,7.5vw,120px);color:#fff;white-space:nowrap;line-height:1;letter-spacing:-.02em}
.svc-to-wrap{flex-shrink:0;text-align:right}
.svc-to{font-family:var(--display);font-size:clamp(44px,7.5vw,120px);color:#fff;white-space:nowrap;line-height:1;letter-spacing:-.02em}
.svc-dash{flex:1;height:3px;background:rgba(255,255,255,.2);margin:0 40px;min-width:60px;align-self:center}
.svc-eyebrow{font-size:13px;font-weight:600;color:rgba(255,255,255,.35);letter-spacing:.12em;text-transform:uppercase;margin-bottom:10px}
.svc-row1{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;max-width:68%;margin-bottom:16px}
.svc-bottom{display:flex;align-items:flex-end;gap:16px}
.svc-body{font-size:18px;font-weight:500;line-height:1.6;color:rgba(255,255,255,.4);max-width:300px;flex-shrink:0;padding-bottom:32px;letter-spacing:.01em}
.svc-row2{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;flex:1}
.scard{
  padding:32px 28px 28px;min-height:380px;display:flex;flex-direction:column;
  transition:transform .4s var(--ease-out),box-shadow .4s var(--ease-out);
}
.scard:hover{transform:translateY(-4px);box-shadow:0 20px 40px rgba(0,0,0,.3)}
.scard-y{background:var(--yellow);color:#000}
.scard-r{background:var(--red);color:#fff}
.scard-p{background:var(--purple);color:#000}
.scard-b{background:var(--blue);color:#000}
.scard-pk{background:var(--pink);color:#fff}
.scard-w{background:#fff;color:#000}
.scard-num{font-family:var(--display);font-size:18px;line-height:1;opacity:.4;padding-top:4px;letter-spacing:.04em}
.scard-name{font-family:var(--display);font-size:30px;line-height:1.15;margin:auto 0 20px;letter-spacing:-.01em}
.scard-desc{font-size:18px;line-height:1.6;opacity:.7;margin-top:auto;letter-spacing:.01em}

/* ─── SERVICES — 3 PILLARS ─── */
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-bottom:48px}
.pillar{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.06);overflow:hidden;
  transition:transform .4s var(--ease-out),box-shadow .4s var(--ease-out)}
.pillar:hover{transform:translateY(-4px);box-shadow:0 20px 40px rgba(0,0,0,.3)}
.pillar-header{padding:40px 32px 32px;position:relative}
.pillar-h-yellow{background:var(--yellow);color:#000}
.pillar-h-red{background:var(--red);color:#fff}
.pillar-h-blue{background:var(--blue);color:#000}
.pillar-num{font-family:var(--display);font-size:72px;line-height:1;opacity:.2;position:absolute;right:24px;top:16px;letter-spacing:-.02em}
.pillar-title{font-family:var(--display);font-size:clamp(36px,4vw,56px);line-height:1;letter-spacing:-.02em}
.pillar-list{list-style:none;padding:32px;display:flex;flex-direction:column;gap:16px}
.pillar-list li{font-size:19px;font-weight:500;line-height:1.5;color:rgba(255,255,255,.6);
  padding-left:20px;position:relative;letter-spacing:.01em}
.pillar-list li::before{content:'';position:absolute;left:0;top:8px;width:8px;height:8px;border-radius:50%;background:var(--yellow)}
.svc-body-full{font-size:19px;font-weight:500;line-height:1.6;color:rgba(255,255,255,.35);
  max-width:680px;text-align:center;margin:0 auto;letter-spacing:.01em}

/* ─── PROOF (stats + clients combined) ─── */
.proof{background:#000;padding:120px 40px;position:relative}
.proof-heading{
  font-family:var(--display);font-size:clamp(52px,6.5vw,88px);
  line-height:1;color:#fff;text-align:center;margin-bottom:80px;letter-spacing:-.02em;
}
.proof-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:80px;max-width:1200px;margin:0 auto 100px}
.proof-clients{text-align:center;margin-bottom:80px}
.proof-trusted{font-family:var(--display);font-size:24px;color:rgba(255,255,255,.3);letter-spacing:.1em;text-transform:uppercase;margin-bottom:40px}
.proof-logos{display:flex;flex-wrap:wrap;justify-content:center;gap:48px;align-items:center;max-width:900px;margin:0 auto}
.proof-logos .brand-logo img{max-height:48px;max-width:130px;display:block;filter:grayscale(1);opacity:.4;transition:filter .3s,opacity .3s}
.proof-logos .brand-logo:hover img{filter:none;opacity:1}
.proof-categories{display:flex;flex-wrap:wrap;justify-content:center;gap:8px 24px}

/* ─── WHO THIS IS FOR ─── */
.fit{background:#fff;color:#000;padding:100px 40px;display:flex;gap:80px}
.fit-col{flex:1}
.fit-heading{font-family:var(--display);font-size:clamp(36px,4vw,56px);line-height:1;margin-bottom:40px;letter-spacing:-.02em}
.fit-for .fit-heading{color:#000}
.fit-not .fit-heading{color:rgba(0,0,0,.25)}
.fit-list{list-style:none;display:flex;flex-direction:column;gap:20px}
.fit-list li{font-size:19px;font-weight:500;line-height:1.5;color:rgba(0,0,0,.6);
  padding-left:28px;position:relative;letter-spacing:.01em}
.fit-for .fit-list li::before{content:'';position:absolute;left:0;top:6px;width:12px;height:12px;border-radius:50%;background:var(--yellow)}
.fit-not .fit-list li::before{content:'';position:absolute;left:0;top:6px;width:12px;height:2px;background:rgba(0,0,0,.2);top:12px}

/* Form microcopy */
.form-micro{
  font-size:15px;font-weight:500;line-height:1.5;color:rgba(0,0,0,.4);
  text-align:center;margin-top:16px;letter-spacing:.01em;
}

/* ─── STATS — NUMBERS DON'T LIE ─── */
.stats{background:#000;padding:120px 40px;position:relative}
.stats-heading{
  font-family:var(--display);font-size:clamp(52px,6.5vw,88px);
  line-height:1;color:#fff;text-align:center;margin-bottom:80px;letter-spacing:-.02em;
}
.stats-inner{display:grid;grid-template-columns:repeat(3,1fr);gap:80px;max-width:1200px;margin:0 auto}
.stat-block{text-align:center;display:flex;flex-direction:column;align-items:center}
.stat-bears{margin-bottom:32px;display:flex;flex-wrap:wrap;justify-content:center;gap:4px;flex:1}
.stat-bears img{
  filter:brightness(0) saturate(100%) invert(82%) sepia(70%) saturate(650%) hue-rotate(5deg) brightness(110%);
  opacity:.95;pointer-events:none;
}
.stat-bears-10{gap:2px}
.stat-bears-10 img{width:72px;height:auto}
.stat-bears-grid{height:120px;overflow:hidden;align-content:start;gap:2px}
.stat-bears-grid img{width:28px;height:auto}
.stat-bears-mass{height:140px;overflow:hidden;align-content:start;gap:0}
.stat-bears-mass img{width:10px;height:auto}
.stat-num{display:block;font-family:var(--display);font-size:clamp(48px,5.5vw,72px);line-height:1;color:#fff;margin-bottom:12px;letter-spacing:-.02em;margin-top:auto}
.stat-lbl{display:block;font-size:18px;font-weight:500;color:rgba(255,255,255,.4);line-height:1.5;letter-spacing:.01em}

/* ─── ADVANTAGE — TIKTOK SHOP PARTNER ─── */
.advantage{background:var(--purple);position:relative;overflow:hidden;padding:120px 40px 100px}
.adv-grid-bg{
  position:absolute;inset:0;overflow:hidden;opacity:.4;
  background-image:
    repeating-linear-gradient(0deg,rgba(255,255,255,.08) 0 1px,transparent 1px 40px),
    repeating-linear-gradient(90deg,rgba(255,255,255,.08) 0 1px,transparent 1px 40px);
}
.adv-grad-1{position:absolute;inset:0;pointer-events:none;background:radial-gradient(ellipse 60% 50% at 65% 30%,rgba(134,108,215,0) 0%,rgba(134,108,215,1) 100%)}
.adv-grad-2{position:absolute;inset:0;pointer-events:none;background:radial-gradient(ellipse 50% 60% at 55% 45%,rgba(134,108,215,1) 23%,rgba(134,108,215,0) 75%)}
.adv-content{position:relative;z-index:1;max-width:1000px}
.adv-heading{font-family:var(--display);font-size:clamp(40px,5vw,80px);line-height:1.15;color:#fff;margin-bottom:48px;letter-spacing:-.02em}
.adv-mid{display:flex;align-items:flex-start;gap:32px;margin-bottom:56px}
.adv-badge{flex-shrink:0}
.adv-badge img{height:86px;display:block}
.adv-intro{font-size:19px;font-weight:400;line-height:1.55;color:rgba(255,255,255,.75);max-width:400px;padding-top:8px;font-variation-settings:'wdth' 100;letter-spacing:.01em}
.adv-cards{display:grid;grid-template-columns:repeat(12,1fr);gap:16px}
.adv-card:nth-child(-n+4){grid-column:span 3}
.adv-card:nth-child(5){grid-column:2/span 3}
.adv-card:nth-child(6){grid-column:5/span 3}
.adv-card:nth-child(7){grid-column:8/span 3}
.adv-card{
  background:#fff;color:#000;padding:28px;font-size:20px;font-weight:600;line-height:1.4;
  display:flex;align-items:flex-end;min-height:164px;font-variation-settings:'wdth' 100;
  transition:transform .4s var(--ease-out),box-shadow .4s var(--ease-out);
  letter-spacing:-.01em;
}
.adv-card:hover{transform:translateY(-3px);box-shadow:0 16px 40px rgba(0,0,0,.15)}
.adv-bears-col{position:absolute;right:32px;top:50%;transform:translateY(-50%);z-index:1;display:flex;flex-direction:column;gap:20px}
.adv-bears-col img{width:200px;height:auto;opacity:.2}

/* ─── BRANDS ─── */
.brands{background:#fff;color:#000;padding:100px 40px;display:flex;gap:80px;align-items:flex-start;overflow:hidden}
.brands-left{flex:0 0 40%;max-width:520px}
.brands-title{font-family:var(--display);font-size:clamp(40px,5.5vw,80px);line-height:1;color:#000;margin-bottom:28px;letter-spacing:-.02em}
.brands-copy{font-size:19px;font-weight:500;line-height:1.6;color:rgba(0,0,0,.45);max-width:400px;margin-bottom:48px;letter-spacing:.01em}
.brands-logos{display:grid;grid-template-columns:1fr 1fr;gap:32px;align-items:center}
.brand-logo{display:flex;align-items:center;justify-content:flex-start;transition:opacity .3s}
.brand-logo:hover{opacity:1!important}
.brand-logo img{max-height:52px;max-width:140px;display:block;filter:grayscale(1);opacity:.5;transition:filter .3s,opacity .3s}
.brand-logo:hover img{filter:none;opacity:1}
.brand-logo span{font-family:var(--display);font-size:20px;color:rgba(0,0,0,.5);letter-spacing:.02em;transition:color .3s}
.brand-logo:hover span{color:#000}
.brands-right{flex:1;display:flex;flex-direction:column;align-items:flex-end;gap:6px;overflow:hidden}
.brands-cat{
  font-family:var(--display);font-size:clamp(52px,7.5vw,110px);line-height:1.05;
  white-space:nowrap;display:block;text-align:right;letter-spacing:-.02em;
  opacity:0;transform:translateX(80px);
  transition:opacity .6s var(--ease-out),transform .9s var(--ease-out);
}
.brands-cat.visible{opacity:1;transform:translateX(0)}
.cat-pk{color:var(--pink)}
.cat-y{color:var(--yellow)}

/* ─── HOW IT WORKS TICKER ─── */
.ticker-hiw{overflow:hidden;background:var(--blue);height:52px;display:flex;align-items:center}
.th-track{display:flex;align-items:center;animation:tick 24s linear infinite;white-space:nowrap}
.th-word{font-family:var(--display);font-size:20px;padding:0 28px;color:#fff;letter-spacing:.1em}
.th-dot{width:6px;height:6px;border-radius:50%;background:rgba(255,255,255,.5);flex-shrink:0}

/* ─── HOW IT WORKS ─── */
.hiw{background:#000;padding:80px 40px 100px;position:relative;overflow:hidden}
.hiw-grid-bg{
  position:absolute;inset:0;overflow:hidden;opacity:.4;
  background-image:
    repeating-linear-gradient(0deg,rgba(255,255,255,.06) 0 1px,transparent 1px 40px),
    repeating-linear-gradient(90deg,rgba(255,255,255,.06) 0 1px,transparent 1px 40px);
}
.hiw-grad{position:absolute;inset:0;pointer-events:none;background:radial-gradient(ellipse 50% 40% at 60% 40%,rgba(0,0,0,0) 0%,rgba(0,0,0,1) 89%)}
.hiw-inner{position:relative;z-index:1;max-width:1200px;margin:0 auto}
.hiw-step{margin-bottom:0}
.hiw-step-num{font-family:var(--display);font-size:28px;color:var(--pink);line-height:1.4;margin-bottom:4px;letter-spacing:.02em}
.hiw-step-title{font-family:var(--display);font-size:clamp(48px,5.5vw,80px);line-height:1;color:#fff;margin-bottom:16px;letter-spacing:-.02em}
.hiw-title-big{font-size:clamp(60px,9vw,140px);color:var(--pink)}
.hiw-step-desc{font-size:20px;font-weight:500;line-height:1.5;color:rgba(255,255,255,.45);max-width:340px;font-variation-settings:'wdth' 100;letter-spacing:.01em}

/* Staggered layout — zigzag */
.hiw-step-1{margin-left:140px}
.hiw-step-2{margin-left:auto;margin-right:100px;width:400px}
.hiw-step-3{margin-left:300px;width:400px}
.hiw-step-4{margin-left:auto;margin-right:100px;width:400px}

/* Arrows */
.hiw-arrow-wrap{display:flex;justify-content:center;padding:12px 0}
.hiw-arrow{width:100px;height:auto;display:block;opacity:.7}
.hiw-arrow-svg{color:var(--pink);width:120px;height:80px}
.hiw-aw-1{margin-left:500px}
.hiw-aw-2{margin-left:600px}
.hiw-aw-3{margin-left:500px}

/* Arrow animations */
.hiw-arrow-wrap{opacity:0;transform:translateY(-16px);transition:opacity .8s var(--ease-out),transform 1s var(--ease-out)}
.hiw-arrow-wrap.visible{opacity:1;transform:translateY(0)}
.hiw-arrow-wrap.visible .hiw-arrow{animation:arrowFloat 3s ease-in-out infinite}
@keyframes arrowFloat{
  0%,100%{transform:translateY(0) scale(1)}
  50%{transform:translateY(6px) scale(1.02)}
}

/* ─── CONTACT ─── */
.contact{background:#000;padding:100px 40px;display:flex;gap:80px;align-items:center;min-height:700px}
.contact-left{flex:1;position:relative}
.contact-headline{font-family:var(--display);font-size:clamp(60px,10vw,160px);line-height:.9;color:#fff;position:relative;z-index:2;letter-spacing:-.03em}
.contact-bear{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:480px;height:auto;opacity:.3;z-index:1;pointer-events:none}
.contact-right{flex:0 0 480px}
.contact-right form{background:var(--yellow);padding:36px}
.contact-right input,
.contact-right select,
.contact-right textarea{
  display:block;width:100%;background:#fff;border:none;outline:none;
  font-family:var(--display);font-size:20px;color:#000;padding:16px 20px;
  margin-bottom:10px;line-height:1;letter-spacing:-.01em;
  transition:box-shadow .3s var(--ease-smooth);
}
.contact-right input:focus,
.contact-right select:focus,
.contact-right textarea:focus{box-shadow:0 0 0 3px rgba(0,0,0,.15)}
.contact-right select{appearance:none;cursor:pointer}
.contact-right textarea{font-family:var(--display);font-size:20px;resize:none;min-height:88px}
.contact-right input::placeholder,
.contact-right textarea::placeholder{color:rgba(0,0,0,.35)}
.contact-right button{
  display:block;width:100%;background:#000;color:#fff;border:none;cursor:pointer;
  font-family:var(--display);font-size:clamp(22px,2.5vw,36px);padding:24px;
  letter-spacing:.04em;transition:background .3s var(--ease-smooth),transform .3s var(--ease-out);
  margin-top:4px;
}
.contact-right button:hover{background:#1a1a1a;transform:translateY(-1px)}
.contact-right button:active{transform:translateY(0)}

/* ─── FOOTER ─── */
footer{background:#000;border-top:1px solid rgba(255,255,255,.06);padding:48px 40px 36px}
.footer-inner{display:flex;justify-content:space-between;align-items:center;margin-bottom:24px}
.footer-logo{display:flex;align-items:center;transition:opacity .3s}
.footer-logo:hover{opacity:.6}
.footer-logo img{height:22px;display:block;filter:brightness(0) invert(1)}
.footer-nav{display:flex;gap:32px;list-style:none}
.footer-nav a{color:rgba(255,255,255,.3);text-decoration:none;font-size:14px;font-weight:500;letter-spacing:.02em;transition:color .3s var(--ease-smooth)}
.footer-nav a:hover{color:rgba(255,255,255,.7)}
.footer-copy{text-align:center;font-size:13px;color:rgba(255,255,255,.15);padding-top:20px;border-top:1px solid rgba(255,255,255,.04);letter-spacing:.02em}

/* ─── MAGNETIC BUTTONS ─── */
.magnetic-wrap{display:inline-block;transition:transform .3s var(--ease-out)}

/* ─── SERVICE CARD 3D TILT ─── */
.pillar{transform-style:preserve-3d;perspective:800px}
.pillar-inner{transition:transform .4s var(--ease-out)}

/* ─── STAGGERED FIT LIST ─── */
.fit-list li{opacity:0;transform:translateY(16px);transition:opacity .5s var(--ease-out),transform .5s var(--ease-out)}
.fit-list li.visible{opacity:1;transform:none}

/* ─── REVEAL ─── */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s var(--ease-out),transform .7s var(--ease-out)}
.reveal.visible{opacity:1;transform:none}

/* ─── MOBILE NAV ─── */
.hamburger{display:none;background:none;border:none;cursor:pointer;padding:10px;z-index:101;-webkit-tap-highlight-color:transparent}
.hamburger span{display:block;width:20px;height:1.5px;background:#fff;transition:transform .3s var(--ease-out),opacity .2s}
.hamburger span+span{margin-top:5px}
.hamburger.open span:nth-child(1){transform:rotate(45deg) translate(4px,5px)}
.hamburger.open span:nth-child(2){opacity:0}
.hamburger.open span:nth-child(3){transform:rotate(-45deg) translate(4px,-5px)}

/* ═══════════════════════════════
   RESPONSIVE
   ═══════════════════════════════ */

@media(max-width:1200px){
  .hero-grow,.hero-loud,.hero-sell,.hero-louder{font-size:clamp(100px,13vw,160px)}
  .hero-grow{left:24px;top:100px}
  .hero-loud{left:24px;top:260px}
  .hero-sell{right:24px;top:340px}
  .hero-louder{right:24px;top:490px}
  .hero-bear{width:clamp(320px,40vw,540px);height:auto;aspect-ratio:600/533}
  .hero-bear img{height:auto}
  .hero-tagline{left:24px}

  .intro{height:640px}
  .intro-photo-1{width:280px;height:420px}
  .intro-photo-2{width:280px;height:420px}
  .intro-photo-3{width:240px;height:360px}
  .intro-h1,.intro-h2{font-size:60px}
  .intro-h2{left:calc(50% + 80px)}
  .intro-bear{width:100px!important}

  .svc-row1{max-width:80%}

  .problem{min-height:auto;flex-direction:column;padding:80px 40px 48px}
  .problem-cards-area{position:relative;inset:auto;display:flex;flex-wrap:wrap;gap:16px;padding:40px 0 0;pointer-events:auto}
  .pcard{position:relative;left:auto!important;top:auto!important;right:auto!important;bottom:auto!important;flex:1 1 180px;max-width:none;--r:0deg;
    transform:translateY(40px) rotate(0deg) scale(.9)}
  .pcard.pasted{transform:translateY(0) rotate(0deg) scale(1)}
  .pc5{transform:translateY(40px) rotate(0deg) scale(.9)}
  .pc5.pasted{transform:translateY(0) rotate(0deg) scale(1)}

  .adv-cards{grid-template-columns:repeat(3,1fr)}
  .adv-card:nth-child(n){grid-column:auto}
  .adv-bears-col{display:none}

  .stat-bears-10 img{width:56px}
  .stat-bears-grid img{width:18px}
  .stat-bears-mass img{width:6px}

  .pillars{grid-template-columns:repeat(3,1fr)}
  .proof-logos{gap:32px}
}

@media(max-width:900px){
  nav{padding:0 24px;gap:12px}
  .nav-links{gap:20px}
  .nav-links a{font-size:13px}
  .nav-cta-label{font-size:18px}

  .hero{height:auto;min-height:100svh;padding:100px 24px 48px;display:flex;flex-direction:column;align-items:stretch}
  .hero-grid-bg{top:0;height:100%}
  .hero-grad-1,.hero-grad-2{top:0;height:100%}
  .hero-grow,.hero-loud,.hero-sell,.hero-louder{
    position:relative;left:auto!important;right:auto!important;top:auto!important;
    font-size:clamp(56px,13vw,110px);line-height:.92
  }
  .hero-sell,.hero-louder{align-self:flex-end;text-align:right}
  .hero-bear{position:relative;left:auto;top:auto;transform:none;
    width:clamp(220px,40vw,340px);height:auto;aspect-ratio:600/533;
    margin:24px auto;order:0}
  .hero-bear img{height:auto}
  .hero-tagline{position:relative;left:auto;top:auto;bottom:auto;
    max-width:480px;margin-top:32px;padding:0;text-align:center;align-self:center}
  .hero-proof{position:relative;left:auto;right:auto;bottom:auto;
    flex-wrap:wrap;gap:12px;margin-top:24px;justify-content:center}
  .hero-proof-item{font-size:13px}
  .hero-scroll{position:relative;right:auto;bottom:auto;justify-content:center;margin-top:24px}

  /* Override hero entrance for mobile layout */
  @keyframes heroBearIn{
    from{opacity:0;transform:scale(.65)}
    to{opacity:1;transform:none}
  }

  .intro{height:auto;padding:64px 24px}
  .intro-photo{
    position:relative;left:auto!important;top:auto!important;right:auto!important;
    display:inline-block;width:30%;height:auto;aspect-ratio:2/3;
    opacity:0;transform:translateY(40px)!important;
  }
  .intro-photo.swipe-in{opacity:1;transform:none!important}
  .intro-photo-1,.intro-photo-2,.intro-photo-3{width:30%;height:auto}
  .intro-bear{display:none}
  .intro-h1,.intro-h2{position:relative;left:auto!important;top:auto!important;
    font-size:clamp(32px,7vw,52px);white-space:normal;display:block;margin-top:32px;text-align:center}
  .intro-h2{margin-top:0;left:auto!important}
  .intro-desc-1,.intro-desc-2{position:relative;left:auto!important;top:auto!important;
    width:100%;max-width:480px;margin-top:20px;text-align:center;margin-left:auto;margin-right:auto}

  .services{padding:80px 24px 60px}
  .services-top{flex-wrap:wrap}
  .svc-row1{grid-template-columns:1fr 1fr;max-width:100%}
  .svc-bottom{flex-direction:column;gap:16px}
  .svc-body{max-width:100%}
  .svc-row2{grid-template-columns:1fr 1fr}
  .scard{min-height:300px}

  .stats{padding:80px 24px}
  .stats-inner{grid-template-columns:1fr;gap:64px;max-width:500px;margin:0 auto}
  .stat-bears-10 img{width:64px}

  .advantage{padding:80px 24px 64px}
  .adv-cards{grid-template-columns:repeat(2,1fr)}
  .adv-card:nth-child(n){grid-column:auto}
  .adv-heading{font-size:clamp(36px,6vw,52px)}

  .pillars{grid-template-columns:1fr 1fr;gap:16px}
  .pillar-header{padding:32px 24px 24px}
  .pillar-list{padding:24px}

  .proof{padding:80px 24px}
  .proof-stats{grid-template-columns:1fr;gap:64px;max-width:500px;margin-bottom:80px}
  .proof-logos{gap:32px 40px}
  .proof-categories{gap:4px 16px}
  .brands-cat{font-size:clamp(36px,8vw,60px)}

  .brands{flex-direction:column;gap:40px;padding:80px 24px}
  .brands-left{flex:none;max-width:100%}
  .brands-right{align-items:flex-start}

  .fit{flex-direction:column;gap:48px;padding:80px 24px}
  .fit-col{text-align:center}
  .fit-heading{text-align:center}
  .fit-list{align-items:center}
  .fit-list li{text-align:left}

  .hiw{padding:64px 24px 80px}
  .hiw-step-1,.hiw-step-2,.hiw-step-3,.hiw-step-4{
    margin:40px 24px!important;width:auto!important}
  .hiw-arrow-wrap{margin:0!important;padding:12px 0}
  .hiw-arrow{width:72px}
  .hiw-title-big{font-size:clamp(48px,10vw,80px)}

  .contact{flex-direction:column;gap:48px;padding:80px 24px}
  .contact-left{text-align:center}
  .contact-headline{text-align:center}
  .contact-bear{left:50%;transform:translateX(-50%)}
  .contact-right{flex:none;width:100%}
  .contact-bear{width:280px;opacity:.2}
}

@media(max-width:600px){
  nav,nav.scrolled{height:72px;padding:0 20px;background:rgba(0,0,0,.9);backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px)}
  .hamburger{display:flex;flex-direction:column;justify-content:center}
  .nav-links{
    display:none;position:fixed;top:72px;left:0;right:0;
    flex-direction:column;background:rgba(0,0,0,.98);
    padding:8px 0;gap:0;z-index:99;
    border-top:1px solid rgba(255,255,255,.04);
    box-shadow:0 20px 60px rgba(0,0,0,.6)
  }
  .nav-links.open{display:flex}
  .nav-links li{border-bottom:1px solid rgba(255,255,255,.04)}
  .nav-links a{display:block;padding:18px 24px;font-size:16px!important;color:rgba(255,255,255,.8)!important}
  .nav-logo{width:160px;height:22px}
  .nav-cta-label{font-size:16px}
  .nav-cta-line{width:96px}

  .hero{padding:96px 20px 36px;min-height:auto}
  .hero-grow,.hero-loud{font-size:clamp(52px,15vw,80px);text-align:left;align-self:flex-start}
  .hero-sell,.hero-louder{font-size:clamp(52px,15vw,80px);text-align:right;align-self:flex-end}
  .hero-bear{width:clamp(200px,55vw,280px);margin:20px auto}
  .hero-tagline{font-size:16px;line-height:1.5;margin-top:24px;text-align:center;align-self:center}
  .hero-proof{justify-content:center}

  .intro{padding:48px 20px;text-align:center}
  .intro-photo{width:45%!important}
  .intro-photo-3{display:none}
  .intro-h1,.intro-h2{font-size:clamp(28px,8vw,42px)}
  .intro-desc-1,.intro-desc-2{font-size:16px}

  .ticker-white{height:44px}
  .tw-word{font-size:15px;padding:0 14px}
  .tw-dot{width:6px;height:6px}
  .ticker-hiw{height:40px}
  .th-word{font-size:13px;padding:0 16px}

  .problem{padding:48px 20px 0}
  .problem-cards-area{padding:24px 0 0}
  .pcard{flex:1 1 100%;font-size:18px;padding:20px 20px 18px;text-align:center}
  .ph-bar{min-width:60px}

  .services{padding:48px 20px}
  .svc-row1,.svc-row2{grid-template-columns:1fr}
  .scard{min-height:auto;padding:24px 20px}
  .scard-name{font-size:26px}
  .svc-dash{display:none}
  .svc-from,.svc-to{font-size:clamp(36px,11vw,60px)}
  .services-top{flex-wrap:wrap;gap:4px;justify-content:center;text-align:center;width:100%}
  .svc-to-wrap{text-align:center}

  .stats{padding:64px 20px}
  .stats-heading{margin-bottom:48px}
  .stat-bears-10 img{width:48px}
  .stat-bears-grid{height:120px}
  .stat-bears-mass{height:140px}

  .advantage{padding:64px 20px 48px}
  .adv-heading{text-align:center}
  .adv-mid{flex-direction:column;gap:16px;align-items:center;text-align:center}
  .adv-cards{grid-template-columns:1fr 1fr}
  .adv-card:nth-child(n){grid-column:auto}
  .adv-card{padding:20px;font-size:16px;min-height:120px}

  .hero-proof{flex-wrap:wrap;gap:12px}
  .hero-proof-item{font-size:13px}
  .hero-scroll{display:none}

  .pillars{grid-template-columns:1fr}
  .pillar-header{padding:28px 20px 20px}
  .pillar-num{font-size:48px}
  .pillar-list{padding:20px;gap:12px}

  .proof{padding:64px 20px}
  .proof-heading{margin-bottom:48px}
  .proof-stats{margin-bottom:60px}
  .proof-logos{gap:24px 32px}
  .proof-logos .brand-logo img{max-height:36px;max-width:110px}
  .proof-categories{gap:4px 12px}
  .brands-cat{font-size:clamp(28px,7vw,44px)}

  .brands{padding:48px 20px;gap:32px}
  .brands-left{text-align:center}
  .brands-title{text-align:center}
  .brands-copy{font-size:16px;text-align:center;margin-left:auto;margin-right:auto}
  .brands-logos{justify-content:center}

  .fit{padding:48px 20px;gap:40px}
  .fit-heading{font-size:clamp(28px,7vw,40px);margin-bottom:28px}
  .fit-list li{font-size:16px}

  .hiw{padding:48px 20px 64px}
  .hiw-step-1,.hiw-step-2,.hiw-step-3,.hiw-step-4{margin:24px 0!important;text-align:center}
  .hiw-step-title{font-size:clamp(36px,9vw,48px)}
  .hiw-title-big{font-size:clamp(44px,12vw,64px)}
  .hiw-step-desc{font-size:16px;max-width:100%;margin:0 auto}
  .hiw-arrow{width:56px}

  .contact{padding:48px 20px;gap:32px;min-height:auto}
  .contact-headline{font-size:clamp(48px,13vw,80px);text-align:center}
  .contact-left{text-align:center}
  .contact-bear{width:180px}
  .contact-right form{padding:20px}
  .contact-right input,
  .contact-right select,
  .contact-right textarea{font-size:18px;padding:14px 16px;margin-bottom:8px}

  footer{padding:28px 20px 20px}
  .footer-inner{flex-direction:column;gap:16px;align-items:center}
  .footer-nav{flex-wrap:wrap;gap:12px 20px;justify-content:center}
  .footer-copy{font-size:12px}
}

@media(max-width:380px){
  .hero{padding:84px 16px 24px}
  .hero-grow,.hero-loud,.hero-sell,.hero-louder{font-size:clamp(40px,13vw,56px)}
  .hero-bear{width:170px}
  .hero-tagline{font-size:14px}
  .svc-from,.svc-to{font-size:clamp(26px,9vw,40px)}
  .contact-headline{font-size:clamp(36px,12vw,56px)}
  .stat-num{font-size:clamp(36px,10vw,52px)}
  .adv-cards{grid-template-columns:1fr}
}